SHERLOCK HOLMES THROUGH THE PRISM OF THE MEDIA, THEN AND NOW

Abstract

Through qualitative research, the paper will analyze the character of Sherlock Holmes through the theory of cultural representations of the cultural theorist Stuart Hall as well as the relationship with the media and Sherlock’s cultural influence carried out through and with the help of the media. Speaking of the media, before the 19th century, the press was the only source of information for the public, but today, with the flood of information sources, the amplitude of the term media has expanded to include modern sources of information. After the first appearance of Sherlock in the magazine "Strand" in 1887, neither the author Conan Doyle nor the publishers dreamed that the character of Sherlock would experience such popularity that would affect the further course of creation of the writer as well as the further independent life and development of the character of Sherlock in the following decades. Sherlock and his audience continued to shape each other. The media's hunger for Sherlock has not diminished; it has turned out that they live in a beautiful symbiosis, and the question remains how their relationship has transformed and whether there is something else that the media and Sherlock have not given to each other.