LINGUISTIC FORMS OF HOME VIEWING BETWEEN SCHEDULE AND OTT

Abstract

This paper proposes to observe the linguistic forms by which it is possible
to translate and interpret the fruition of audiovisual content in the domestic context,
between linear broadcast schedule and on-demand streaming portals. In line with
Louis Hjelmslev’s linguistic theory, the two devices are observed through their
syntagmatic and paradigmatic nature, emphasizing how they differently relate the
content they convey by generating different forms of audiovisual discursiveness.
Through this differentiation it will then be possible to account for the different
valorization at play first in the schedule device – which prioritizes the
linguistic/positional value – and then in the streaming portal – in which the
phenomenological value proposed by A.J. Greimas comes into play. This comparative
reading, in addition to returning to a formalization of the modes of viewing across
devices, allows us to introduce a reading of the regimes of interaction that come into
play at the time of the fruition of differentially conveyed and valorized content.